Generative Engine Optimization for ChatGPT, Gemini & Perplexity
Generative engine optimization (GEO) and answer engine optimization (AEO) services. We make ChatGPT, Gemini, Perplexity, Copilot, and Claude describe your brand accurately and recommend you in category answers.
Generative Engine Optimization for ChatGPT, Gemini & Perplexity
Search is splitting in two. Half of brand research now happens inside AI answer engines: ChatGPT, Gemini, Perplexity, Copilot, and Claude. Unlike Google, these systems do not return ten blue links. They give a single synthesized answer, and most users never click through to verify it. Our generative engine optimization service ensures these systems describe your brand correctly, list you when prospects ask for category recommendations, and cite your owned content as the source.
Traditional SEO optimizes for ranking on a results page. Generative engine optimization optimizes for being selected, cited, and recommended inside a synthesized answer. The tactics overlap (authority, structured data, accurate entity data) but the measurement is different: we track answer mentions, recommendation rate, and citation share, not click-through rate.
How the engagement works
One integrated workflow, from policy validation to escalation and recovery.
Baseline audit
Baseline audit: what every major AI engine currently says about your brand and category
Structured-data and content rewrites that AI crawlers
Structured-data and content rewrites that AI crawlers parse accurately
Citation-bait content placed on sources that AI
Citation-bait content placed on sources that AI engines treat as authoritative
Wikipedia, Wikidata, and Google Knowledge Panel alignment
Wikipedia, Wikidata, and Google Knowledge Panel alignment to seed AI training data
Reddit, Quora, and forum strategy targeting the
Reddit, Quora, and forum strategy targeting the corpora these models train on
Monthly answer-engine tracking with category-prompt benchmarking
Monthly answer-engine tracking with category-prompt benchmarking
Industries we serve with Generative Engine Optimization
Focused pages for the verticals where this service has the clearest buyer intent.
FinTech and Banks
GEO for fintech. INFINET helps neobanks, payment apps, lenders, regtech, wealthtech, and financial infrastructure brands improve how ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and other answer engines describe and recommend the brand.
Cryptocurrency
GEO for crypto brands. INFINET helps exchanges, protocols, token projects, wallets, and Web3 startups improve how ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and other answer engines describe and recommend the brand.
Forex
GEO for forex brokers. INFINET helps regulated and offshore brokers, prop firms, and trading platforms improve how ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and other answer engines describe and recommend the brand.
Frequently Asked Questions
Clear answers for teams comparing ORM, SERM, review, and authority-building options.
What is generative engine optimization?
Generative engine optimization (GEO), also called answer engine optimization (AEO) or AI search optimization, is the practice of influencing how generative AI systems like ChatGPT, Gemini, Perplexity, Copilot, and Claude describe your brand and whether they recommend you in category answers.
How is AEO different from SEO?
SEO targets the ten blue links of a traditional search results page. AEO targets the single synthesized answer that AI systems return. The underlying signals overlap but the optimization target and the success metrics are different.
Can you actually change what ChatGPT says about my company?
Yes, with caveats. Models trained on frozen snapshots only change when retrained. Real-time retrieval engines (Perplexity, ChatGPT with browsing, Gemini, Copilot) update within days or weeks of source-content changes. Our service targets both: we update the live retrieval corpus immediately and seed authoritative sources that feed the next training cycle.
Why does this matter for my business?
When a prospect asks ChatGPT for "the best crypto exchange in Europe" or "is [your brand] legitimate," the synthesized answer determines whether they ever visit your website. If the answer is wrong, missing, or names your competitors instead, you lose the deal before you knew it existed.
Related insights
Deep dives that explain how this service plays out in real reputation solutions.
AI Engine Optimization (AEO): Your Brand in AI Answers
Google isn't the only search engine that matters anymore. AI engine optimization (AEO) is the new discipline of ensuring your brand appears in ChatGPT, Gemini, and Perplexity answers - because if you're not in those answers, you're invisible to a growing audience.
Brand Reputation Management: Build and Protect Online
Brand reputation management is your most important investment - and most companies get it wrong. This guide covers everything from brand reputation monitoring and content strategy to crisis recovery and measurement, with actionable frameworks for fintech and financial services brands.
Ready to Get Started?
Talk to an INFINET specialist about your reputation goals.