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Reputation crises do not respect business hours. A viral complaint, coordinated fake review attack, or negative press coverage can break overnight and compound rapidly without immediate, coordinated response. Our crisis management service provides 24/7 monitoring, rapid threat assessment, and a coordinated multi-channel response covering search results, review platforms, social media, and media relations simultaneously.
Speed determines outcomes in reputation crises. Our protocol activates within 2 to 4 hours of crisis identification with initial threat assessment, public statement draft, and channel-specific response plans. Coordination continues until the acute phase resolves and transitions into the recovery program.

A crisis is any event that is actively damaging your brand reputation and accelerating without intervention. Common triggers: viral negative content (social media, press), coordinated review attacks, regulatory announcements affecting perception, product or service failures generating public complaints, or competitor sabotage campaigns.
Initial threat assessment and response activation within 2 to 4 hours of crisis identification. Public statement and channel-specific response plans within 4 to 8 hours. Ongoing coordination and monitoring continues until the acute crisis phase resolves.
Yes. When a crisis has potential legal dimensions (defamation, regulatory action, privacy issues), we coordinate directly with your legal team or refer you to legal specialists we work with. ORM crisis response and legal crisis response must be aligned to avoid creating additional liability.
Crisis response programs are priced based on scope and urgency. Standard crisis response activation starts at $5,000 for the initial response phase. Ongoing crisis management programs for active situations range from $15,000 to $50,000 per month depending on the complexity and number of channels involved.